Hapag Lloyd Cruises is a premium cruise line offering worldwide itineraries that cater to the German market. Their cruising history dates back to the late 1800s and today they operate four vessels: two ultra-luxurious cruise ships (Europa and Europa 2) and two expedition ships with ice ratings (Bremen and Hanseatic). In August 2016, Hapag Lloyd announced that they had ordered a pair of 240-passenger expedition-style ships for delivery in 2019.
Hapag-Lloyd AG was formed in 1970 as a merger between Hapag (Hamburg America Line), which dated from 1847, and Norddeutscher Lloyd (NDL) established in 1856. One of the first cruises in history was on Hapag’s steamship, Augusta Victoria in 1891. In an era of transatlantic travel, the ship was not being used during the winter months, so a 57-day pleasure cruise was sold to 241 passengers.
The cruise to the “Orient” sailed from Cuxhaven, Germany and visited 14 ports including Southampton, Gibraltar, Genoa, Alexandria, Jaffa, Beirut, Constantinople (Istanbul), Piraeus, Malta, Palermo, Naples, and Lisbon. Following the success of that first voyage, Hapag (Hamburg America Line) adopted cruising as part of its business model.
Hapag-Lloyd was acquired in 1998 by TUI AG (Hanover). After the merger, Hapag-Lloyd AG discontinued its transatlantic passenger service. However, in 1981 the line returned to cruising with the launch of Europa, a ship that set the standard for luxury and service in the German market. In October 2008, TUI AG sold the majority of their shares of Hapag-Lloyd to the Albert Ballin consortium consisting of the City of Hamburg and a group of private investor. Today TUI only owns 12.3% of Hapag-Lloyd AG.
Currently, Hapag-Lloyd Cruises offers itineraries that include Northern Europe, Mediterranean, Antarctica, Arctic, Caribbean, Alaska, and others. Europa and Europa 2 offer children’s programming. The cruise line also owns a private jet that can carry 44 guests.
Since 2012, Hapag-Lloyd has focused on promoting cruise ship Europa 2 and expedition cruise vessel Hanseatic to the English-speaking market and it has paid off. In 2014, Hapag-Lloyd’s English-speaking guests on Europa 2 increased by 230% and for its entire fleet, the increase in the number of international guests was 52%. In 2015, their English-speaking guests had increased by 104%. They employ an international crew, but German and English are a requisite.
To apply, visit Hapag Lloyd’s employment pages. Hapag Lloyd also utilizes Sea Chefs and Columbia Ship Management as recruiting partners.
Updated: October 28, 2016